AURAL NIRVANA - A NEW DAWN IN MUSIC LISTENING CULTURE
We’ve produced almost one hundred ultra-high-resolution DSD128 concert recordings in the last two years. In the process it became apparent that an effective hi-res music and high-end portable audio equipment global promotion campaign was needed so that many more music listeners could become aware of aural joys that high quality music can deliver.
AURAL NIRVANA IS AN INNOVATIVE SOCIAL PROJECT AIMED TO PROMOTE HIGH-RESOLUTION MUSIC ON A GLOBAL SCALE
We are launching Aural Nirvana High-End Sound Technology Park, a perfect solution to put a selection of our best, synergetic ideas into practice. We believe that Aural Nirvana Technology Park has a potential to make a big social impact, introduce countless people to high quality music and equipment, increase understanding of music production processes by combining performance stage, recording studio, high-end portable equipment demonstration facilities and hi-res audio/video streaming platform – all in one place. It can also host seminars for music industry professionals and unite parties with common music-related goals for the our mutual benefit.
Aural Nirvana center will include halls for classical and jazz music concerts, a recording studio based on Merging Technologies’ flagship components – best analogue to digital/digital to analogue converters in the world, as well audio/video hi-res streaming facilities.
A separate space will be dedicated for a permanent high-end audio equipment showcase where personal portable gear from over 30 companies – our technology partners, can be tested and bought together with hi-res music recordings from all audiophile production houses in the world.
Best music ensembles shall be invited to stage concerts there as performances could be streamed in hi-res to the global audience. All concert material will be recorded and made available in audiophile quality due to DSD256 masters. It would be suitable for later releases in all digital formats.
Live streaming of all music events in high resolution stereo and binaural sound and HD/4K/3D video is important part of our vision.
The feed, apart from the paid access via our website will be offered to over 800 cinemas all over the world which are equipped to receive it. High-end audio presentations, equipment reviews, exhibitions and other events of value will be streamed from there too.
Best audio technology
At Aural Nirvana High-End Sound Technology Park we will not only provide free access to the best audio technology on the market and give our visitors an opportunity to try and compare it.
It appears that there is a need for fuller information about music, audio technologies and state of music industry together with opinions of its key practitioners to be made available to the wider audience. Within the scope of the project we will produce a number of educational documentary films that will answer questions about the role of music in society and its status in the world today and document latest research on music’s effects on human health. Professional panel talks and discussions on the subject will also take place and will involve key people from music industry.