Aural Nirvana High-End Sound Art Cafe

AURAL NIRVANA - A NEW DAWN IN MUSIC LISTENING CULTURE

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At InterDA Music we’ve produced almost one hundred ultra-high-resolution DSD128 concert recordings in the last two years. In the process it became apparent that an effective hi-res music and high-end portable audio equipment global promotion campaign was needed so that many more music listeners could become aware of aural joys that high quality music can deliver.

Riding the digital tide

It is disturbing to observe the subject of music’s quality being largely ignored and left to chance… It is directly connected to the future of music.

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The promotion of high-end audio and hi-res music recordings is practically absent from the mainstream. It’s also clear that low-resolution recorded music does not have the power and magic of the original performance. 

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Inspired live concerts and their well-recorded hi-res copies are a great opportunity to hear artists in full aural splendor while standard digital recordings streamed and accessed via smartphones and notebooks often pale by comparison.

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As a result, music has been relegated to background listening and entertainment on the go. We’re missing out on the original energy, finer details, emotional impact and physical benefits – all caused by a ‘minor’ glitch in the way we consume music: – indifference to its quality.

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We decided to identify, point at and help remove the traces of aural sadness from music listening processes. General indifference to music’s quality issue, its absence as a discussion subject in mainstream media and lack of effective quality guidelines for all music-related products were some of the reasons we set up Aural Nirvana.

AURAL NIRVANA IS AN INNOVATIVE SOCIAL PROJECT AIMED TO PROMOTE HIGH-RESOLUTION MUSIC ON A GLOBAL SCALE

We are launching Aural Nirvana High-End Sound Art Cafe, a perfect solution to put a selection of our best, synergetic ideas into practice. We believe that Aural Nirvana High-End Sound Art Cafe has a potential to make a big social impact, introduce countless people to high quality music and equipment, increase understanding of music production processes by combining performance stage, recording studio, high-end portable equipment demonstration facilities and hi-res audio/video streaming platform – all in one place. It can also host seminars for music industry professionals and unite parties with common music-related goals for the our mutual benefit.

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High-end sound

Aural Nirvana High-End Sound Cafe will include halls for classical and jazz music concerts, a recording studio based on Merging Technologies’ flagship components – best analogue to digital/digital to analogue converters in the world, as well audio/video hi-res streaming facilities.

A separate space will be dedicated for a permanent high-end audio equipment showcase where personal portable gear from over 30 companies – our technology partners, can be tested and bought together with hi-res music recordings from all audiophile production houses in the world.

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High-resolution music

Best music ensembles shall be invited to stage concerts there as performances could be streamed in hi-res to the global audience. All concert material will be recorded and made available in audiophile quality due to DSD256 masters. It would be suitable for later releases in all digital formats.

Live streaming of all music events in high resolution stereo and binaural sound and HD/4K/3D video is important part of our vision.

The feed, apart from the paid access via our website will be offered to over 800 cinemas all over the world which are equipped to receive it. High-end audio presentations, equipment reviews, exhibitions and other events of value will be streamed from there too.

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Best audio technology

At Aural Nirvana High-End Sound Art Cafe we will not only provide free access to the best audio technology on the market and give our visitors an opportunity to try and compare it.rt 

It appears that there is a need for fuller information about music, audio technologies and state of music industry together with opinions of its key practitioners to be made available to the wider audience. Within the scope of the project we will produce a number of educational documentary films that will answer questions about the role of music in society and its status in the world today and document latest research on music’s effects on human health. Professional panel talks and discussions on the subject will also take place and will involve key people from music industry.

Our love of music and extensive, practical knowledge of all technologies required to implement this new unprecedented project together with our considered choice of best-of-breed ultra-modern equipment and the scope of planned activities, all subject to global hi-res transmission, are bound to bring serious commercial and cultural success.

OUR STATEMENT:

As a not for profit organisation, we believe that the present problems facing the music industry should have a chance to get more mass media exposure and public attention. Open and regular discussions of cause and effect chains in their historical perspective should also help each music-related industry segment see their role in shaping today’s business model and ways for new positives steps to improve it. An Aural Nirvana music business think tank will facilitate future dialogues between members of music industry, relevant governmental organisations,  audio manufacturers, retailers and press. An active social involvement of the wider public shall be encouraged.

OUR GOALS:

GROW HI-RES AUDIENCE

We want to see a higher demand for hi-resolution music on the market. So we need to raise awareness about the benefits of hi-res music, focus on hi-res music production and promotion

ADVISE ON HIGH-END AUDIO

We want to raise public awareness of best, affordable portable high-end audio equipment available today and to encourage better, considered choices when buying audio equipment.

HI-RES MUSIC PLATFORM

We want to create a global hi-resolution music platform, unite hi-res music producers from all parts of the world, help to popularise high quality recordings online, decrease the prices to boost the sales and set up hi-res streaming hub.

PROMOTE HI-REVOLUTION

We’d like to spread Hi-Revolution vision and promote its core ideas and values. The more people join Hi-Revolution, the better the future shall be for music fans, musicians and the music itself!

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Aural Nirvana is an open space discussion platform for:

MUSIC AND SOUND WAVES' INFLUENCE ON MEN

LATEST SOUND REPRODUCTION TECHNOLOGIES

HI-RES MUSIC: $64,000 QUESTION OF MARKET DEMAND - NOW AND IN FUTURE

 We believe that Aural Nirvana has potential to make a big social impact, become a discussion platform for the professionals of the music industry and unite different counterparties with common goals. 

It is a massive project that requires the involvement of a large number of people, who care about music and its role today. It is too big to be brought to life without the joint support of governmental organisations, businesses, educational institutions and independent professionals. We need to create a community of music lovers who would seek to affect the needed change. In the name of music, our priceless heritage from previous generations.

Join Aural Nirvana think tank!

Together we can do a lot. Expert Focus group of diverse professionals as part of Aural Nirvana crowdsourcing platform will help identify and promote our ideas and core values through a number of articles in Aural Nirvana Magazine, panel discussions, events and talks. Here is the field where your personal knowledge and expertise can become an indispensable contribution.