Hi-Revolution

HOW CAN YOU MISS SOMETHING YOU'VE NEVER EXPERIENCED?

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HI-RES vs LOW-RES

We know that music moves more than just minds. It can stir the senses in ways that our eyes can only imagine. So why is it increasingly being pushed to the background as popular electronic devices solely focus on visual quality?

The differences between HD and low-res images are easy to spot.They’re literally staring us in the face. The difference between a hi-res and low-res music is something that speaks equally as loud. But only when equipment can reproduce that difference.

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if we watched films the way we listen to music...

WE CALL FOR THE VICTORY OF HIGH-RESOLUTION AUDIO OVER GENERAL CONSUMER ELECTRONICS STATE OF AURAL INDIFFERENCE!

The digital revolution has already taken place. It affected all forms of data types’ conversion, transmission, storage and distribution. It also transformed the music life cycle and every stage of its journey from recording location to reproduction at the listeners’ end.  It certainly made music accessible to everyone everywhere. Great that it is – high-resolution sound was not part of digital revolution’s manifesto.

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Our considerable experience in audiophile music recording points to one odd, unpleasant fact, a glaring and inexcusable commercial omission – a failure to turn music into a mass product of quality and perfect its public consumption models that befit the glory of the original performances and deliver their power.

Who is to blame for this global aural sham? For legitimising its most popular present consumer audio format – an MP3 file at 128 kbps with most of the living daylights compressed out of it and calling it a product worthy of music’s name? Or for being careful with information and not volunteering to discuss its many deficiencies? 

We’d rather push ahead with rectifying the mess than waste time on apportioning the blame and bring attention to this ridiculous aberration, a long-term lapse of reason as opposed to a momentary one…

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Which is the wholesale ongoing acceptance of substandard consumer audio quality. It started in heydays of initial popularity of digital downloads only to end up as a popular audio norm. It was, unfortunately, the time of music’s quality lowest ebb – the days when it went ‘free’ and digital MP3 downloads became widespread and hoarded, iPods sold in droves and iTunes became a new music collectors’ shrine.  That norm – a totally wrong idea of what music is and should be – is still with us today! Largely unchallenged.

Among the decades-old natural causes of this fiasco were a deficiency of early Internet-related technologies, low speed of data transmission and limited, expensive data storage on hard drives of personal computers. Today we’ve got no good reason to keep slavishly accepting ‘concessions’ that sound quality had to give to convenience and usability.

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We are well into new Millennium and we need to act as things, left to themselves, tend to go from bad to worse. The affordable personal portable audio equipment of phenomenal quality from dozens of manufactures is available today. There are a number of digital formats that do justice to music.

They work very well and have a wide technical support. Our preference, though, is for DSD format. Comments on the sound quality of native DSD recordings range from ‘shocking’ and ‘phenomenal’ to ‘divine’. The global bad habit of music consumption has to be challenged and dropped! Music deserves not just our interest and admiration, it also fully deserves our respect. An informed and considerate consumption is our way of showing it. We need to make sure that we allow it to reach us and take us into its magic aural embrace. We need a Hi-Revolution!  The notion of radical change the concept of revolution represents fits the issue so well! And high-end hi-fi mantra “May the source be with you!” is apt more than ever.

IT'S TIME TO SIGN UP FOR CONSCIOUS LISTENING

ONE

Respect Yourself. Make better, considered choices when buying audio equipment

TWO

Respect Music. Help to create demand for hi-resolution music on the market

 

THREE

Respect the Artist. It’s only fair when one’s work is rewarded. Musicians deserve a better payment model for their work accessed online

FOUR

Share Hi-Revolution call with a Friend! Help it go viral! Spread the word about it!

The problem with the careless approach to music listening is the apparent absence of the problem. “Good enough” is more than enough for most people, but is it? We want to raise awareness about the way we listen to music. Or assume that we do…  You can swear allegiance to His Royal Highness MP3 Naked King, or choose responsible listening:

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OUR GOALS:

GROW HI-RES AUDIENCE

We want to see a higher demand for hi-resolution music on the market. So we need to raise awareness about the benefits of hi-res music, focus on hi-res music production and promotion

ADVISE ON HIGH-END AUDIO

We want to raise public awareness of affordable portable high-end audio equipment available today and to encourage better, considered choices when buying audio equipment.

HI-RES MUSIC PLATFORM

We want to create a global hi-resolution music platform, unite hi-res music producers from all parts of the world, help to popularise high quality recordings online, decrease the prices to boost the sales and set up hi-res streaming hub.

PROMOTE HI-REVOLUTION

We’d like to spread Hi-Revolution vision and promote its core ideas and values. The more people join Hi-Revolution, the better the future shall be for music fans, musicians and the music itself!

JOIN HI-REVOLUTION!

Together we can do a lot. Here is the field where your personal knowledge and expertise can become an indispensable contribution. Subscribe for Hi-Revolution, tell us your ideas and become a change-maker!